Challenge
To bring to life HSBC's recent survey data for an online audience.
Solution
We designed a site based around a concept of presenting otherwise faceless stats in the landscape outside HSBC's offices - as if the bank were looking out of their window and listening to the voices of real people.
The site combines video shot in Canary Wharf, London with dynamically generated infographics that can be viewed in 6 languages. We also produced an accompanying press image which used a system to capture people walking through Canary Wharf and mask out the number 65% - the number who believe that a new deal at Copenhagen is extremely important.
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